About the author
Alix Mallard
E-commerce Director at ColorBox
Alix Mallard is the e-commerce director of ColorBox, a distributor of automotive paint and body shop equipment for professionals. A graduate of a Master’s degree specialising in e-commerce from Université Paris-Est Créteil, he has been running B2B and B2C online stores since 2018 for companies such as HP, Logista France, Hubside and Biocodex. At ColorBox, he manages the online catalogue and works daily with manufacturers and technical teams to offer body shops the right products, at the right price, delivered quickly. His articles draw on manufacturers’ technical data sheets and on feedback from more than 23,000 body shop customers.
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